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Dr. Jonathan Lee is an Associate Professor of Marketing at the College of Business and Public Management, University of La Verne. He has an extensive teaching experience especially in quantitative modeling and marketing research. Before joining the University of La Verne, he has taught courses at Indiana University, University of Southern California, Cal State University Long Beach and ESSEC Business School. His research focuses on the development and application of quantitative methods in marketing. His expertise covers the different aspects of consumer choice modeling, market segmentation, prelaunch forecasting, social network analysis, and predictive marketing analytics. His research work has been published in Management Science, Marketing Science, Journal of Consumer Research, Psychometrika and Journal of the Academy of Marketing Science. Professor Lee has also consulted several companies in different industries including telecom, airline, department store and pharmaceutics, and successfully addressed the client’s problems in managing reward programs, web diagnostics, and new product forecasting. He earned a bachelor's degree in economics from Sogang University, a master of science in economics from Yale University, and a PhD in marketing from the University of Pittsburgh.